Other popular machines during this era were the penny drops and flips. With both of these machines the weight of a penny caused a wheel to rotate and, like a carnival wheel, the player hoped the wheel would stop on a high number so that he could win multiple cigars or other merchandise. The most popular early trade stimulators were the Bicycle and the Fairest Wheels. Trade stimulators, as the name implies, were designed to stimulate business either by attracting customers into a specific store or by giving the customer another reason to spend his loose change when paying for merchandize.Įven though trade stimulators were extensively used in the 1890s, they weren't called trade stimulators until 1907 when the Mills Novelty Company used the term in one of its catalogues. Other Inquiries, email: Trade Stimulators Or call 20 (10 am - 9 pm East Coast Time)